- Customer
- A consumer electronics importer
- Industry
- Technology & electronics
Outcomes
- Launch stock landed ahead of the release date
- Battery documentation approved before departure
- Air spend limited to the first wave of stock
Composite example based on typical engagements; customer details are anonymised.
The challenge
A product launch date was fixed, but the stock was not ready in time for ocean freight alone. Flying everything would have wiped out the margin, and the devices contained lithium batteries.
What we did
- Split the volume: first-wave stock by air, replenishment by ocean.
- Ran a battery compliance check and prepared the documents before booking.
- Tracked both legs on a single timeline with ETAs for the receiving warehouse.
The result
Shelves were stocked for launch day and the ocean replenishment arrived as the first wave sold through.